Creating Google ads sometimes sucks. You’ve worked so hard on creating excellent ad copies, but at the end of the campaigns, you find yourself with ads that didn’t bring in extra revenue. So how do you become profitable?
There are many ways, but one of them is to increase your ROAS (also known as return on ad spend).
But how do you do it? Keep on reading to find out.
Tip #1 – Spy on Your Competitors
The right keywords are essential for any Google ad to be successful. So what better place to find some than spying on your competitors. With the right tools, you can easily find some great keywords from your rivals.
So spy on your competitors, and profit off of your research.
Tip #2 – Don’t Go Broad With Your Keywords
Broad keywords aren’t great for ads. That’s for a couple of reasons. First, it’s very competitive. And secondly, these might not bring you the right audience.
So instead of using keywords like “car wash” or “sweater,” you need to use long-tail keywords. For example, instead of “car wash,” go with “hand car wash in Seattle.” That’s way more specific, and you’ll probably get more customers.
Tip #3 – Improve your Landing Page
There’s only so much you could do with your Google Ad! It doesn’t matter how well your Google ad is optimized if your landing page sucks. So before you launch any campaigns, make sure your landing page is as good as it can be.
So to recap, you need to do three things:
- Steal your competitors’ keywords.
- Use long-tail keywords.
- Finally, make your landing page as great as it can be.
Also, if you wish to further increase your google ads roas, I recommend using Kuvio.